“Embrace the selling process in your business and you will open up a world of financial freedom that is fueled through authenticity and a sense of abundance!” - Joelle Thinga

 Check out Part 3 of 6 in Our Series on How to Start and Grow Your Service Business. 

Hi, I'm Joelle Thinga;

your guide to navigating the exciting yet challenging world of the service industry, with over 17 years of experience, I'm here to help service providers in health, beauty, coaching, creative, and wellness industries effortlessly attract their ideal clients, authentically communicate the value of their services, and efficiently scale their business using operational automations and AI tools—all without the marketing overwhelm or feeling "pushy."

Step 2: Selling More of Your Services Using Authenticity

Welcome back to our series on launching and growing your service business! Today, we’re diving deep into Step #3: Mastering Authenticity-Based Selling so you can learn to love the sales process in your services business without ever feeling "pushy" or salesy.

The Six Steps to Launching and Growing Your Service Business:

1. Design & Launch Your Service Business

2. Show Up Well Online

3. Learn How to Sell Your Services

4. Master Running Paid Ads to Find More Clients

5. Use AI & Automations to Scale Your Business with Ease

6. Build a Referral System and Continue to Offer Incredible Service on Repeat

Introducing the QUEEN Sales Communication Framework

Today, we focus on the QUEEN Sales Communication Framework, an essential method for anyone looking to engage in consultative, relationship-focused selling. The QUEEN Method stands for:

• Questions

• Understand

• Explain

• Engage

• Narrow Down

Each step is vital in creating a consultative selling process that is both meaningful and effective.

The Importance of Pricing and Packaging Strategies

Before we dive into each letter individually, let’s talk about the importance of pricing and packaging strategies. Selling packages or memberships where you focus on the transformation you provide and bundle services together for the best results for the clients is essential in a service business.

Holistic Approach: Bundling services to meet clients' comprehensive needs simplifies their decision-making process and ensures they receive all necessary treatments for optimal outcomes.

Long-Term Commitment: Packages encourage long-term client commitment and accountability, leading to better results and higher satisfaction as clients are motivated to adhere to their treatment plans.

Financial Stability: Packages offer clients cost savings and exclusive benefits, while helping you as a service provider secure a steady income stream and consistent bookings, minimizing revenue fluctuations and scheduling uncertainties.

If you’re intrigued by how to optimize your pricing and packaging strategies, check out our resources and webinars on transitioning from selling only single services to selling bundled packages almost exclusively.

Mastering the QUEEN Sales Framework

Questions

The journey of effective consultation begins with Questions. This initial step sets the tone for the entire interaction, allowing you to build a foundation of understanding and trust. By starting with the right questions, you gather essential information while making your clients feel valued and heard.

Understand

After gathering initial insights through your questions, the next crucial step in the QUEEN Method is to Understand. This phase involves diving deep into the information provided, discerning not just the words, but the feelings, motivations, and underlying desires behind them.

Explain

Once you have a thorough understanding of your client’s needs, the Explain phase is where you educate them about your solutions in a way that aligns perfectly with their goals. This step is about sharing knowledge in a personal, relevant, and engaging manner.

Engage

Moving from the Explain stage, we enter the vital Engage step of the QUEEN Method. Here, you deepen the dialogue and create an interactive, two-way conversation that builds on the foundation laid during the education phase.

Narrow Down

The Narrow Down phase focuses on refining the options and guiding the client toward a decision. This is where you address objections, finalize the proposal, and prepare for the close.

Conclusion

Mastering authenticity-based selling is all about building relationships and providing value. It’s not about being pushy or salesy. By following the QUEEN Method, you can transform your sales approach and help your clients achieve their goals while growing your business.

If you're ready to dive deeper into mastering authenticity-based selling and transforming your service business, check out our Authenticity-Based Sales Course. You’ll learn how to apply the QUEEN Method in detail and take your sales skills to the next level.

Stay tuned for the next part of our series, and don’t forget to subscribe to our channel and hit the notification bell so you don’t miss out on future episodes!