Hi there!

I’m Joelle Thinga, and I’m excited to share my journey with you. With over 17 years in the beauty and wellness industries and over 7 years owning not one, but two businesses, I’ve faced my fair share of challenges, especially when it came to finding authentic marketing solutions. Today, I want to tell you how I moved away from inauthentic marketing agencies and found a genuine approach to sales and client relationships that transformed my business.

My Journey in the Beauty and Wellness Industries

Starting out, I was deeply passionate about helping people feel their best. From offering rejuvenating facials and relaxing massages to creating comprehensive wellness plans, my mission was to make a positive impact on my clients’ lives. As my businesses grew, I needed to reach more clients and expand my services, which led me to explore online marketing agencies.

The Struggle with Marketing Agencies

Empty Promises: Many agencies promised quick results and a surge in clients, but the outcomes were often disappointing. The leads generated were usually misaligned with my business values and client expectations.

Inauthentic Tactics: I found that many agencies relied on pushy sales tactics and misleading advertising, which conflicted with my commitment to authenticity and genuine client care.

Lack of Personalization: The strategies offered were often generic, lacking the customization needed to truly connect with my target audience.

Seeking Authenticity in Sales

Determined to find a better way, I decided to take control and create a sales approach that felt authentic and aligned with my values. Here’s how I did it:

Embracing the Transformation Declaration

The first step was to clearly define the transformation I offered my clients through a Transformation Declaration. This declaration outlined who I help, what I help them with, and the transformation they would experience from my services. For example:

• Beauty Services: “We help individuals with aging concerns achieve radiant, youthful skin that boosts their confidence.”

• Wellness Programs: “We guide busy professionals to a healthier lifestyle, increasing their energy and overall well-being.”

This declaration became the foundation of all my marketing and sales efforts, ensuring every message was aligned with the genuine value I provided.

Creating High-Value Service Packages

Shifting from single services to comprehensive packages was a game-changer. Here’s what I focused on:

• Customization: Tailoring packages to specific client goals, such as a “Total Wellness Reboot” that included nutrition coaching, fitness sessions, and stress management.

• Creative Naming: Using names that resonated with the transformation clients sought, making the packages more appealing and marketable.

• Clear Benefits: Clearly outlining the benefits and expected outcomes, helping clients see the real value in investing in a package.

Learning Authentic Sales Techniques

I developed a robust sales communication framework called the QUEEN Method, designed to make sales conversations feel natural and effective. Here’s a simplified overview:

• Questions: Asking insightful questions to understand clients’ needs.

• Understand: Empathizing with their experiences and showing genuine concern.

• Educate: Providing valuable information and suggestions.

• Engage: Discussing solutions collaboratively.

• Narrow Down: Agreeing on the next steps and ensuring clarity.

Working Smarter, Not Harder

To streamline my sales process and make it more effective, I developed a specific strategy that integrated social media marketing with a structured sales approach:

• Authentic Ads: I created genuine, engaging social media ads that resonated with my target audience and clearly communicated the transformation I offered.

• Seamless Sales Funnel: My ads directed potential clients to a well-designed sales page, where they could learn more about the packages and fill out a form to express their interest.

• Automated Booking Messages: Once the form was filled, automated messages were sent to guide clients on how to book their initial consultation.

• Personal Follow-Up Call: I would personally call the client to introduce myself, answer any initial questions, and confirm their appointment.

• Formal Consultation: During the consultation, I used my QUEEN Method to understand their needs deeply and offer the most suitable high-value service packages.

Building Confidence and Connection

By embracing this approach, I found that my sales interactions became more meaningful and effective. Here’s how it transformed my business:

• Enhanced Client Relationships: Clients felt heard, valued, and confident in their decision to invest in my services.

• Increased Sales: With a clear value proposition and authentic communication, clients were more likely to commit to high-value packages.

• Personal Fulfillment: I felt more aligned with my business values, knowing that I was making a genuine difference in my clients’ lives.

Conclusion: Finding Your Authentic Path

My journey in the beauty and wellness industries taught me the importance of authenticity in sales and client relationships. By defining my Transformation Declaration, creating high-value packages, and using the QUEEN Method, I transformed my business and found greater fulfillment in my work.

Ready to embrace an authentic approach to sales and transform your business? Join us in the Inspiration2Income Authenticity Sales Course. This course will equip you with the tools and techniques to communicate confidently, handle objections gracefully, and create packages that resonate with your clients. Let’s embark on this journey together and achieve incredible success!

Explore our Mini Marketing Makeover for a complete service offering matrix that covers all your marketing needs from website creation to promotional flyers.

Check out our Marketing Membership to continually optimize your marketing strategies.

If you’re ready for significant business growth, the Growth Accelerator Program is for you.